University of Oregon

Policy Statement

6.100 Control of the University’s Identifying Marks

TITLE: Control of the University’s Identifying Marks

PURPOSE: To regulate and control the use of the University’s identifying marks (including the University’s name and seal and its various trademarks, collective membership marks, and service marks) and to permit the use of the University’s identifying marks on products or services produced only after the producer or manufacturer has entered into a trademark licensing agreement with the University.

1. It is the policy of the University of Oregon to regulate and control the use of the University’s identifying marks (including the University’s name and seal and its various trademarks, collective membership marks, and service marks) and to permit the use of the University’s identifying marks on products or services produced only after the producer or manufacturer has entered into a trademark licensing agreement with the University.

2. The intent of this policy is to ensure that the University retains the benefit and control of these marks and that any external use is made only with the express approval and consent of the University, and only under circumstances benefiting the University, its students and personnel, or its educational mission.

3. The University took action to have its trademarks registered to ensure the University’s continuing control over their use.

1. Any person or organization manufacturing a product or providing a service bearing or containing any of the marks belonging to the University must, prior to such use of the mark, enter into a trademark licensing agreement with the University of Oregon to obtain permission to use such mark.

2. No use of any mark belonging to the University shall be authorized for use in products or services, either offered for sale or in promotional activities, without such an agreement.

3. Each licensing agreement shall provide for either a reasonable royalty to be paid to the University or other consideration it deems appropriate in exchange for the University’s permission to use the mark.

1. No University department shall offer for sale, or for use in promotional activities, any product or service bearing or containing a mark belonging to the University unless a trademark licensing agreement with the manufacturer for that product or service currently is in effect.

2. Any University department currently offering for sale or use in promotional activities any products bearing or containing a mark belonging to the University shall not reorder such products, nor offer for sale any new products bearing or containing a University mark, until such a licensing agreement has been entered into with the manufacturer, unless the department involved and the Office of Merchandise Marketing and Licensing jointly determine that it is in the best interest of the University to temporarily waive the requirement of a licensing agreement.

3. An item bearing a University mark provided as a gift, sold as a fund-raiser, or used as a promotional tool beyond the scope of an official university group (an academic or auxiliary service department) or university recognized team (uniforms for the athletic department, club sports, or intramural), becomes a commercial use of the mark. Unless an item is purchased by the university for internal use by the university, and is not used as a give-a-way or promotional item, the manufacturer of the item is obligated to enter into a royalty bearing license agreement. University personnel are obligated to use licensed vendors when producing products bearing university marks.

1. The Office of Merchandise Marketing and Licensing shall be responsible for the implementation and interpretation of this Section and for negotiating the required trademark licensing agreements.

Date: Revised 7/21/99

Reviewed and Recommended by President’s Staff

Issued by the President