Trademark Licensing Policy

Last Updated: 
11/03/2010
Effective Date: 
07/21/1999

Responsible University Office And Contact Person

Reason for Policy: 

It is the policy of the University of Oregon to regulate and control the use of the university's identifying marks including the university's name and seal and its various trademarks, collective membership, and service marks. The university permits the use of its trademarks on products or services only after the university and producer or manufacturer have entered into a trademark licensing agreement.

Policy Statement: 

It is the policy of the University of Oregon to regulate and control the use of the university's identifying marks including the university's name and seal and its various trademarks, collective membership, and service marks. The university permits the use of its trademarks on products or services only after the university and producer or manufacturer have entered into a trademark licensing agreement.

The intent of this policy is to ensure that the university retains the benefit and control of its trademarks. Any use of the university's trademarks is made with the express approval and consent of the university through a trademark licensing agreement, and only under circumstances benefiting the university, its students and personnel, or its educational mission.

The university took action to have its trademarks registered to ensure the university's continuing control over their use. All products or services that feature university trademarks must be produced by licensed vendors.

Requirement of Licensing Agreement

Any person or organization manufacturing a product or providing a service bearing or containing trademarks belonging to the university must, prior to use of the mark, enter into a trademark licensing agreement with the University of Oregon to obtain permission to use such mark.

No use of any mark belonging to the university shall be authorized for use in products or services, either offered for sale or in promotional activities, without such an agreement.

Each licensing agreement shall provide for either a reasonable royalty to be paid to the university or other consideration it deems appropriate in exchange for the university's permission to use the mark.

University Sales

No university department shall offer for sale, or for use in promotional activities, any product or service bearing or containing trademarks belonging to the university unless a trademark licensing agreement with the manufacturer for that product or service is in effect.

Any university department currently offering for sale or use in promotional activities any products bearing or containing a mark belonging to the university shall not reorder such products, nor offer for sale any new products bearing or containing a university mark, until such a licensing agreement has been entered into with the manufacturer, unless the department involved and the Office of Marketing and Brand Management jointly determine that it is in the best interest of the university to temporarily waive the requirement of a licensing agreement.

An item produced bearing a university trademark provided as a gift, sold as a fund-raiser, or used as a promotional tool, beyond the scope of an official university group (an academic or auxiliary service department) or university team (uniforms for the athletic department, club sports, or intramurals) is a commercial use. Products bearing university trademarks produced for use as give-a-ways to attendees of conferences, special events, booster activities, or for use as fund-raisers are commercial products. Unless an item bearing university trademarks is purchased by the university for internal use by the university, and is not used as a give-away or promotional item, the manufacturer is obligated to enter into a commercial royalty bearing license agreement.

Administration

The Office of Marketing and Brand Management shall be responsible for the implementation and interpretation of this section and for negotiating the required trademark licensing agreements.

 

Who is Governed by this Policy: 

Any person or organization manufacturing a product or providing a service bearing or containing trademarks belonging to the University of Oregon.

Who Should Know This Policy: 

Anyone wishing to use the University of Oregon's trademarks.

Reviewed and Approved By: 
President's Staff
Date: 
07/21/1999
Issued by: 
President
Date: 
07/21/1999
Revision History: 
02/08/2010  Policy number revised from 6.100 to 07.00.03
11/3/2010  Updated and reviewed.  Changed name of policy.
Original Source: 
UO Policy Statement